Defining the Basic Principles of Logo Design.

In this third unit, I would like to talk about the basic principles of logo design. What is a good logo? What are the criteria for a good logo? What is the difference between a logotype and a symbol, and when to use each? In the last lesson, I will analyze some of the logos that Domestika has sent for my review.

What Is a Good Logo?

This lesson is an introduction to what is a good logo and misconceptions about logos. What is a good logo?

Logotype vs. Symbol

I will explain the differences between a logotype and a symbol and when to use each of them, or both.

Student Logos Analysis

I will make an analysis of a few logos that Domestika’s users have submitted.

Tasks

Following the criteria we discussed in this unit, analyze some logos of your choice. You could actually use the ones I tasked you to design at the end of Unit 1 or any logo of your choice.

Are they appropriate? Are they distinctive? Are they simple? Would they work better as a logotype or as a symbol?

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Doodle Test

Remember I told you about this thing I call the doodle test? Why don't you do it with some logotypes and symbols? After having seen it one or two times, are you able to reproduce it?

Additional Resources

World Trademarks: 100 Years

• This is an amazing book in two parts, where you can see hundreds of symbols and logotypes.
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TM: Trademarks Designed by Chermayeff & Geismar

• This book of Tom Geismar and Ivan Chermayeff is highly inspirational.